SOCIAL NETWORKING: Using Social Networks to Find Jobs

October 3, 2018 7:42 am

The capacity to reach groups beyond friends and colleagues makes social networking a powerful job search tool. However, just like any job search method, you have to know what you want to accomplish from social networking before you begin using it. You also need to understand how the medium works to produce the results you want. Here are some pointers.


Building Your Online Profile

The online profile is more than a traditional resume. It’s part resume, part custom cover letter and part elevator pitch. The listing of jobs backs up who you are, what you’re good at and what you’re looking for. Take a close look at your current profile—assuming you’ve created one. Does it provide an accurate and complete picture of your skills, qualifications and the unique value you bring to potential employers? My ExecuNet colleague, Michael Sherman, who regularly reviews the profiles executives submit for display on our site, says individuals too often fail to communicate who they are and what they’re looking for. “They use generic phrases such as

‘seasoned executive’ that tell us nothing about their essential qualities,” says Sherman.

Using Social Networks in Your Job Search

How does social networking help you land a job? First of all, you can use it to help recruiters find you. Recruiters use online social networking sites to find job candidates. “The more complete your online profile is, the higher you’ll turn up in search rankings,” says Pamela Claughton, president of a Massachusetts-based search firm.

She stresses that the profile needs to be written to attract recruiters looking for individuals with very specific qualifications. Recruiters and career coaches also suggest using the social media platform to position yourself as a thought leader. Be aware of the differences between open and closed networks. Both can help you connect with valuable contacts. But open networks like Linked In help you meet people from various walks of life who you might otherwise not have the chance to connect with. This can be invaluable for breaking into a new industry. Closed networks like ExecuNet, by contrast, offer more intimacy. Networking ties thus tend to

be much stronger among individuals in a closed network.



A final point: Online networking is a lot like traditional networking. One of the key rules: Assistance must be mutual. You need to be willing to help others with their careers if you expect them to help you. Wishing you career success in all media,